For as long as I can remember I have been fascinated by fashion and its brilliant evolutions. I have books at our family home in which, as a ten year old, I wrote down the clothes that my mum had bought for me and how I was going to wear them.
Between 1989 and 1994 I modelled for an agency in Manchester. I loved the photo shoots more than the catwalk shows as the styling and story telling was so much fun. As a hobby I started taking apart old jewellery and restyling it. I made the move to London in 1994 and I started selling what I made on Camden Market. When some of my jewellery was then used in a fashion shoot I was asked to go along and help with the overall styling of the look. This is when I discovered this was what I really wanted to do. 3 children and many years later I started Frockcontrol.
Styling for individuals is very different from styling for the fashion industry. On shoots, items are pinned onto models and looks are exaggerated to give an artistic impression of what the stylist feels the designer wants to create. When working for people in real life things are much more subtle and, for me, more interesting.
The clothes you wear have to be multi-tasking, you go from the office to a lunch date or from dog walking to a cafe to meet friends. I love making looks that work for all these situations and look effortless. You may go out wearing jeans and a t-shirt, but actually altering the shape of the jean the fit and colour of the t-shirt can make a huge difference to how you look. These subtleties are what I love.
My idea of fashion consultancy is not about making everyone slavishly follow the same trends or to look like they are wearing somebody else’s clothes. It can be to make subtle changes and small additions to bring out your own look and with that your confidence.